Who we are

Prima Industries is a leading European manufacturer specialized in design, production, and worldwide distribution of mechano-plastic components. With a strong focus on the mass transportation market, we supply innovative interior solutions and body accessories for bus and off-road industry. Driven by Italian design, Prima Industries is the ideal partner for OEMs looking for customization, durability, and cutting-edge style

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Featured products

P.86

P.86

Discover the refreshed P.86 (Code 67116), one of our most popular products, now redesigned to help bus manufacturers easily comply with UN Regulation No. 107. To enhance safety and versatility, we have introduced an optional plastic cover and seal to prevent hammer misuse. It also present a new slim support with two vertical fixing points is perfectly suited for narrow pillars.

P.165

P.165

The new P.165 model, under code 67584, features the 'EMERGENCY' marking directly on the handle. This upgrade turns a standard component into an intuitive, instantly recognizable tool, accelerating passengers' reaction times.

P.512

P.512

The new P512 “Instastop” wireless system is R10 certified and doesn’t need any batteries to operate! The control unit can be powered by 12 or 24 v and can manage 4 different groups of signals and up to 128 pushbuttons in total. The system's range covers the lengths of the longest commercial passenger vehicles on the market.

P.515

P.515

Designed to enhance on-board services. The device integrates two dedicated chargers for personal devices, providing passengers with a convenient, safe, and seamlessly integrated charging solution.

P.517

P.517

Created to redefine the vehicle's interior ergonomics, this new solution moves the stop-request control directly onto the back of the passenger seat. This configuration eliminates the need to reach for stanchion poles, ensuring a more comfortable seated experience.

P.402

P.402

Engineered for ultimate versatility and seamless integration, this component is the perfect choice for modern bus and coach interiors. Key Features: built to fit diverse panel requirements with 5 different fixing thicknesses and 6 different coupling points; features a quick snap closure for easy assembly and an integrated detent mechanism for precise, reliable airflow adjustment; enhanced with An optional sleek silver polished external ring to blend beautifully with upscale vehicle interiors; to ensure seamless connections with various duct sizes, 40mm, 45mm, and 55mm reductions will be available soon.

P.391W

P.391W

Optimize cabin climate control with the latest evolution of our P.391W rectangular diffuser, now available with an advanced simultaneous tridirectional air flow system. Moving beyond traditional single-direction louvers, the upgraded P.391 allows passengers/drivers to adjust and split the airflow into three directions at the same time: center, left, and right. This innovation ensures perfectly balanced air distribution throughout the seating area, maximizing passenger/driver comfort and eliminating draft blind spots.

P.397

P.397

Specifically engineered for the luggage compartments, this handle perfectly combines structural durability with a clean design. Its distinctive oval design houses an ergonomic bar grip, developed to ensure a secure hold and smooth operation even under heavy use. Thanks to its streamlined, the device integrates elegantly and safely into the vehicle's side panels, offering excellent weather resistance while streamlining baggage loading and unloading operations.

P.318

P.318

Created to ensure maximum passenger safety on board, this bus grab handle combines high structural durability with comfortable style. It provides a secure and immediate grip during transit and stops, blending perfectly into the vehicle's interior thanks to its clean lines and easy-to-sanitize materials.

P.567

P.567

Manufactured to provide optimal, targeted lighting inside the vehicle. It guarantees high luminous efficiency with a compact footprint. Thanks to its clean aesthetics, the spotlight blends perfectly into the onboard layout, ensuring low power consumption.

P.36, P.43, P.33

City Bus Supports: P.36, P.43, P.33

Thanks to quick-coupling systems, ergonomic designs, and intuitive closure solutions, these plastic supports enable operators to perform immediate and secure installations without the need for complex tools. A lightweight, versatile, and modular solution, ideal for keeping the pipe network perfectly stable, eliminating rattle and vibration noises, while reducing the overall weight of the vehicle. Our full plastic range allows the manufacturers to reduce the overall vehicle’s weight without compromising on quality, also granting better resistance to external agents’ corrosion.