Cookie Policy
Effective date: March 26, 2026
Last updated: March 26, 2026
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of Cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| zabBotScore | 1 year | Bot protection cookie used to detect automated traffic. |
| HWWAFSESTIME | session | No description available. |
| HWWAFSESID | session | Web application firewall session cookie used for security purposes. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cfuvid | session | Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services |
| zfccn | session | Zoho sets this cookie for website security when a request is sent to campaigns. |
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| zalb_* | session | Zoho sets this cookie for load balancing and session stickiness. It ensures that user requests are consistently directed to the same server during a session, helping maintain session integrity and improving website performance. |
| JSESSIONID | session | New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application. |
| cookietest | session | The cookietest cookie is typically used to determine whether the user's browser accepts cookies, essential for website functionality and user experience. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| __Secure-YEC | past | YouTube sets this cookie to stores the user's video player preferences using embedded YouTube video |
| li_gc | 6 months | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| wwhmid | 1 month 25 days | Description is currently not available. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| zabUserId | 1 year | Zoho PageSense sets this cookie to store a unique ID for every user who visits that website. |
| zsc* | 1 hour | Zoho sets this cookie to uniquely identify the current session. This enables comprehensive tracking of user interactions for detailed analytics and website performance optimization. |
| zft-sdc | 12 hours 5 minutes | Zoho PageSense sets this cookie to determine whether a request is the first interaction with the server. It also identifies the entrance page and stores source information, aiding in session calculation and visitor tracking for analytics purposes. |
| zps-tgr-dts | 1 year | Zoho PageSense sets this cookie to store session-level metadata related to its triggers. It helps track and manage user interactions during a session, supporting website analytics and optimization. |
| __hstc | 6 months | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| hubspotutk | 6 months | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
| __hssrc | session | HubSpot cookie sets this cookie to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (which increments with each pageview in a session), and session start timestamp. |
| zabHMBucket | 1 year | Zoho PageSense sets this cookie to identify the exact heatmap experiment to be tracked on the web page. |
| zsr* | 2 hours | Zoho PageSense sets this cookie to store a session key for session recording experiments. It maps all user actions performed within a session, helping to track interactions and analyze user behaviour for website optimization and experience improvement. |
| zsd* | 2 hours | Zoho PageSense sets this cookie to store session metadata for session recording experiments. It is set once the user starts interacting with a webpage and helps track key session details, including the start time, last interaction time, and the number of pages visited. This data is used to analyze user behaviour and improve the website experience. |
| ps_payloadSeqId | 2 hours | Zoho sets this cookie to track and understand visitor behaviour on a webpage. It helps analyze user interactions, enabling insights into navigation patterns and engagement for website optimization. |
| zpssr* | session | Zoho PageSense sets this cookie to identify the top-level domain during a session, ensuring accurate tracking and analysis of user interactions across different domains. |
Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
| VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
| __Secure-YNID | 6 months | Google cookie used to protect user security and prevent fraud, especially during the login process. |
| __Secure-ROLLOUT_TOKEN | 6 months | YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. |
| _gcl_au | 3 months | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
| did | Never Expires | Arbor sets this cookie to show targeted ads to site visitors.This cookie expires after 2 months or 1 year. |
Manage cookie preferences
You can modify your cookie settings anytime by clicking the 'Consent Preferences' button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.